This poster from August 2020 is designed to advocate for vaccine accessibility for people without housing. Pulling on the feeling of community, togetherness and nostalgia the intention of the design is to hone in on what compels us most to help others in our community.
Through surveys, color psychology research, and inspiration drawn from the San Francisco population diversity, the end goal is to incorporate multiple visual features which elicit those specific feelings.
This led to the conclusion of portraying the city as how we remember, people and life, but during a transitionary time which symbolizes hope for the future, and pulling out of dark times together.
Design Process: First Iteration
Design Process: Second Iteration Characters & Background
Design Process: Style Guide
Design Process: Second and Final Iteration
